Graduate Degrees Courses of Marketing at Virginia Polytechnic Institute and State University
Marketing Courses For Graduate at Virginia Polytechnic Institute And State University
MKTG 5104 - Marketing Policy And Strategy
Principles and processes of strategic marketing planning. Emphasis on development and implementation of marketing plans and programs. Comprehensive case studies are used as the basis for analysis.
Credit Hours: 3
Lecture Hours: 3
Level(s): Graduate
Instruction Type: Lecture, Online Course
MKTG 5154 - Research for Marketing Decisions
The course encompasses: problem formulation, research design, data gathering instruments, scaling, sampling, data analysis for making marketing-related decisions, and solving marketing-oriented problems.
Credit Hours: 3
Lecture Hours: 3
Level(s): Graduate
Instruction Type: Lecture
MKTG 5204 - Buyer Behavior
Marketing management’s use of explanatory and predictive models concerning buyer/market behavior in establishing marketing policy and strategy.
Credit Hours: 3
Lecture Hours: 3
Level(s): Graduate
Instruction Type: Lecture
MKTG 5254 - Product Strategy
Strategic product planning and new product development within the context of marketing. Topics include the role of the product manager, strategic marketing planning, product/market identification, new product development, and diffusion of innovations.
Credit Hours: 3
Lecture Hours: 3
Level(s): Graduate
Instruction Type: Lecture
MKTG 5304 - Promotion Strategy
Emphasis on understanding and applying the principles of marketing communication from a managerial perspective. Course examines the marketing communication activities of an organization focusing on the economic, sociological, and psychological aspects of behavior.
Credit Hours: 3
Lecture Hours: 3
Level(s): Graduate
Instruction Type: Lecture
MKTG 5504 - Marketing and the Internet
This course extends students’ knowledge of marketing skills by building on basic principles of marketing management to understand and develop theoretical and practical approaches to marketeing strategy that leverage the information technologies of the Internet. Topics include the characteristics of the Internet as a marketing environment; perspectives of agents (e.g., consumers, marketers, technologists) within the Internet environment, and implications of the Internet for strategic marketing and marketing management. II
Credit Hours: 3
Lecture Hours: 3
Level(s): Graduate
Instruction Type: Lecture, Online Course
MKTG 5554 - Business Marketing Management
Business marketing is a course designed to familiarize the student with the environmental framework and major managerial problems in businesses marketing to other businesses, nonprofit organizations, governments, and those in other countries. It is also the purpose of this course to acquaint the student with the professional and operational literature of business marketing.
Credit Hours: 3
Lecture Hours: 3
Level(s): Graduate
Instruction Type: Lecture
MKTG 5564 - Marketing of High Technology
This course covers the unique nature of demand for high tech products and applies the basic elements of marketing strategy–market segmentation and targeting, marketing mix elements–to the context of high technology. It also addresses the development of effective strategic, marketing plans for high technology goods and services. Pre: permission of instructor I
Credit Hours: 3
Lecture Hours: 3
Level(s): Graduate
Instruction Type: Lecture
MKTG 5604 - Marketing Principles
An introduction to marketing management for executive MBA students. Considers the principles and processes of marketing planning in business and non-profit organizations. Executive MBA students only.
Credit Hours: 2
Lecture Hours: 2
Level(s): Graduate
Instruction Type: Lecture
MKTG 5614 - Marketing Analysis and Strategy
Study of methods for analyzing customers (particularly market segmentation), diagnosing competitive market structure, and forecasting demand and the use of this information to develop marketing strategy. Executive MBA students only.
Credit Hours: 2
Lecture Hours: 2
Level(s): Graduate
Instruction Type: Lecture
MKTG 5624 - Business Negotiations
This course addresses the practice of successful negotiations in business, including the business activities of marketing, operations, finance, and information management. This course utilizes behavioral principles of negotiation to develop and refine students’ understanding and practice of effective negotiating skills. Executive MBA students only.
Credit Hours: 2
Lecture Hours: 2
Level(s): Graduate
Instruction Type: Lecture
MKTG 5634 - International Marketing Management
This course focuses on marketing decision making in a global context. The course includes consideration of the impact of culture, politics, and economics and the resulting differences in marketing institutions, marketing decision making, and marketing strategy.
Credit Hours: 2
Lecture Hours: 2
Level(s): Graduate
Instruction Type: Lecture
MKTG 5704 - International Marketing Strategy
This course provides the background to make managerial marketing decisions at the international level. It is composed of four sections: macro dimensions of international marketing, e.g., culture, politics, and economics; international comparative marketing systems; international marketing management decisions; and international strategic planning and control.
Credit Hours: 3
Lecture Hours: 3
Level(s): Graduate
Instruction Type: Lecture
MKTG 5754 - Development of International Marketing Plans
This course is concerned with the development of international marketing strategies for firms in Virginia. Group projects are used to expose students to the details of business firms and to give “hands on” experience in developing international strategies.
Credit Hours: 3
Lecture Hours: 3
Level(s): Graduate
Instruction Type: Lecture
MKTG 5894 - Final Examination
Credit Hours: 3
Lecture Hours: 3
Level(s): Graduate
Instruction Type: Lecture
MKTG 5904 - Project and Report
Credit Hours: 1 to 19
Level(s): Graduate
Instruction Type: Research
MKTG 5954 - Study Abroad
Credit Hours: 1 to 19
Lecture Hours: 1 to 19
Level(s): Graduate
Instruction Type: Lecture, Lecture 1, Lecture 2, Lecture 3, Lecture 4
MKTG 5974 - Independent Study
Credit Hours: 1 to 19
Lecture Hours: 1 to 19
Level(s): Graduate
Instruction Type: Independent Study
MKTG 5984 - Special Study
Credit Hours: 1 to 19
Lecture Hours: 1 to 19
Level(s): Graduate
Instruction Type: Lecture, Lecture 1, Lecture 2, Lecture 3
MKTG 5994 - Research and Thesis
Credit Hours: 1 to 19
Level(s): Graduate
Instruction Type: Research
MKTG 6105 - Advanced Topics In Marketing
6105: Seminar in marketing theory, marketing research, buyer behavior, and marketing strategy. Emphasis on conceptual and methodological developments in marketing. 6106: Seminar in marketing management. Emphasis is placed on conceptual and methodological developments and quantitative decision models in promotion management, product and price management, channel of distribution management, and sales force management. May be repeated for credit up to 9 hours for each seminar with different content. II.
Credit Hours: 3
Lecture Hours: 3
Level(s): Graduate
Instruction Type: Lecture
MKTG 6106 - Advanced Topics In Marketing
6105: Seminar in marketing theory, marketing research, buyer behavior, and marketing strategy. Emphasis on conceptual and methodological developments in marketing. 6106: Seminar in marketing management. Emphasis is placed on conceptual and methodological developments and quantitative decision models in promotion management, product and price management, channel of distribution management, and sales force management. May be repeated for credit up to 9 hours for each seminar with different content. II. Permission of Instructor.
Credit Hours: 3
Lecture Hours: 3
Level(s): Graduate
Instruction Type: Lecture
MKTG 6214 - Marketing Theory
Issues related to research quality such as validity and reliability of measures, marketing theory construction and evaluation, philosophical foundations of research, and research values. Alternative methodological approaches for marketing research are also explored at a conceptual level. I Permission of Instructor
Credit Hours: 3
Lecture Hours: 3
Level(s): Graduate
Instruction Type: Lecture
MKTG 6224 - Advanced Marketing Research
Issues related to research design, measurement and scaling, and data collection procedures. Methods for doing integrative research reviews are also covered. Six hours of graduate statistics required. II
Credit Hours: 3
Lecture Hours: 3
Level(s): Graduate
Instruction Type: Lecture
MKTG 6304 - Seminar in Buyer Behavior Research
This course applies current psychological, social psychological, sociological, communication, and economic theories and research to the study of buyer behavior phenomena. Emphasis is placed on recent research findings and methodologies in buyer behavior.
Credit Hours: 3
Lecture Hours: 3
Level(s): Graduate
Instruction Type: Lecture
MKTG 6404 - Advanced Quantitative Marketing Methods
Theory, method, and application of selected quantitative methods for marketing: linear structural relations, path analysis, canonical and discriminant analysis, and exploratory and confirmatory factor analysis. Special purpose methods such as conjoint analysis, multidimensional scaling, cluster analysis, and recent methodological developments also will be covered.
Credit Hours: 3
Lecture Hours: 3
Level(s): Graduate
Instruction Type: Lecture
MKTG 7994 - Research and Dissert
Credit Hours: 1 to 19
Level(s): Graduate
Instruction Type: Research
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